Forge
You coach everyone. Who coaches you?
A weekly circle where trainers, gym owners, and coaches lock arms — sharing revenue numbers, client struggles, and programming breakthroughs over calls that feel like campfire confessions.
People who look
exactly like you.
Forge members span every corner of the fitness industry — solo operators, studio owners, and online coaches who got tired of figuring it out alone.
Marcus Webb
Solo Personal Trainer · Portland, OR
"Renting floor space at 5 AM, building a client base with zero marketing budget."
before Forge
61 clients
14 months later
Dani Osei
Boutique Studio Owner · Seattle, WA
"Drowning in scheduling software and forgotten about her own training."
revenue plateau
$9,800/mo
11 months later
Tomás Reyes
Online Movement Coach · Austin, TX
"12K Instagram followers. Zero converting to paying clients."
before Forge
28 online clients
9 months later
Kezia Nwachukwu
Group Fitness Instructor · Chicago, IL
"Burning out teaching 18 classes a week to avoid the quiet."
running on fumes
11 classes/week
same income, sane
Ryan Callahan
Strength & Conditioning Coach · Denver, CO
"No one to peer-review his programming. Learning in isolation."
programming feedback
Monthly peer reviews
from 8 coaches
127
Active Members
3.2 yrs
Avg. Member Tenure
94%
Renewal Rate
6–14
Members Per Circle
Not a mastermind. Survival infrastructure.
Every pillar was built because someone in the group needed it and asked out loud. That's how Forge works.
Your work, their eyes
Programming Peer Review
Submit a client's 12-week block. Get 6 coaches to tear it apart constructively. The feedback you get in one session beats a year of solo self-study.
Keep the ones you have
Client Retention Workshops
Acquiring a client costs 5× more than keeping one. Monthly workshops dig into the psychology of long-term retention — what makes clients stay for years, not months.
Free open call · No commitment · 90 minutes
The real stuff.
Unfiltered.
Forge conversations escalate. Surface-level business talk gives way to the real stuff — burnout, impostor syndrome, the loneliness of doing this work alone.
“I cried on the third call. Not because anything was wrong — because for the first time in six years of coaching, someone asked how I was doing and actually waited for the answer.”
Alicia Fontaine
Personal Trainer · 8 years · Portland, OR
“My studio was profitable on paper and I was miserable. The group helped me see I had built a job, not a business. Six months later, I have two coaches on staff and I train 9 clients a week.”
Brett Nakamura
Studio Owner · 7 years · Seattle, WA
“The loneliness of solopreneurship is real and nobody talks about it because we're supposed to love what we do. Forge is where I go when the love gets hard.”
Rosa Villanueva
Group Fitness Instructor · 6 years · Chicago, IL
“I cried on the third call. Not because anything was wrong — because for the first time in six years of coaching, someone asked how I was doing and actually waited for the answer.”
Alicia Fontaine
Personal Trainer · 8 years · Portland, OR
“My studio was profitable on paper and I was miserable. The group helped me see I had built a job, not a business. Six months later, I have two coaches on staff and I train 9 clients a week.”
Brett Nakamura
Studio Owner · 7 years · Seattle, WA
“The loneliness of solopreneurship is real and nobody talks about it because we're supposed to love what we do. Forge is where I go when the love gets hard.”
Rosa Villanueva
Group Fitness Instructor · 6 years · Chicago, IL
Not ready to commit?
Hear from a member first.
Deshawn Okafor, S&C coach from Atlanta, shares what happened the first time he heard another coach say his revenue number out loud. 2 minutes.
2:14 · Deshawn Okafor
The clearing is waiting.
Come see who's already there.
Every first Friday, Forge opens its circle to guests for one 90-minute call. No pitch, no commitment — just the real conversation. If it feels like home, you'll know.
What happens on the call
6–10 fitness professionals
A small, intentional group. No spectators — everyone contributes.
One revenue share
Someone in the group opens their books. Real numbers, no judgment.
One coaching hot seat
A member brings a live problem. The group helps solve it.
90 minutes, nothing more
Starts on time. Ends on time. You leave with something actionable.